Hey there, lash lover!

Welcome to PURA Lashes, where lashes are more than just a beauty boost - they're a lifestyle. I’m an 18 y/o dreamer (freshly graduated, tassel still swingin’) who decided to dive headfirst into the world of lashes and beauty.

Starting this business wasn’t just about making money (though I wouldn’t say no to a Maccas run, let’s be real). It was about chasing a dream I can look back on and actually smile at ~ something that says, “Yeah, I did that.”

Every lash you see here is made with love and lots of sleep-deprivation. And most importantly? Everything is 100% cruelty - free and made without harmful ingredients ~ because beauty should never come at the cost of our furry friends or your skin's health.

This brand is for the girls who glam in their bedroom mirrors, the beginner and experienced lashes, and everyone in between. It's for you!

Thank you for being here from the start. You’re helping a big dream bloom from a tiny idea ~ and I’m forever grateful.

With lashes & love,
Mads
Founder of PURA Lashes 💌